Theme Zoom has launched a new SEO goodie that you can embed right on your site: The Gladius Free Keyword Tool. The free keyword tool widget is a great little “mini-me” demonstration version of the Krakken Market Analysis tool.
Gladius may look like an innocent little widget, but it will bring back some hefty results: Market Segment, Cost/Click, Clicks/Day, Competing Pages, PPCMV, Est. OMV for your chosen keywords.
The international keyword widget (available in over 20 locales worldwide) is easily embeddable and can be added to your website, blog or social platforms.
If your interest is peaked, you can try out the new tool below right here on Technology Goddess.
There seems to be a bit of debate on LSI lately. I’m not going to say too much about all the commentary back and forth, because frankly I feel senior Theme Zoomengineer (this guy BUILDS search engines) Kelly Reynolds, said it best when he said,
“Latent Semantic Analysis is an algorithm. An idea. A tool. It has many applications for which it is ideally suited, and some for which it is not. Some of those applications include, but are not limited to (from Wikipedia):
Compare the documents in the concept space (data clustering, document classification)
Find similar documents across languages, after analyzing a base set of translated documents (cross language retrieval)
Find relations between terms (synonymy and polysemy)
Given a query of terms, translate it into the concept space, and find matching documents (information retrieval)
Obviously if you are a search engine, the information retrieval would be most interesting. If you have a huge amount of research abstracts that you are trying to categorize for research purposes, you’d be most interested in document classification. Cross language retrieval would be right up your alley if you are tracking the history and evolution of Indo-European languages using their dated written histories. If you are trying to discover all of the ways that a particular concept is thought of and referenced, you’d focus on synonymy and polysemy.”
I had to smile when I came across Ferny Ceballos’ blog and the LSI: Passive Agressive Attack or Misunderstanding post, both because of the great personal writing style he always uses, and the graphic image of the bull (doing his business) he used, which of course, I promptly swiped to use on my own blog, too. (I know you won’t mind, Ferny).
This is one of the richest interviews we have ever given. If you know the
right questions to ask someone like Kevin Marks, you can come pretty close
to predicting the next couple years of Google’s technology objectives.
Kevin Marks is a Developer Advocate for Open Social at Google, bringing
external developers and Google engineers together to make a better web.
Over the last 20 years he’s alternated between giant companies and founding
startups - BBC, The UK MultiMedia Corporation, Apple QuickTime, Technorati
and now Google. The common thread has been working out how people,
computers and media can complement each other, and solving the engineering
and social problems where they meet. He is one of the driving forces behind microformats.org and advisor to the Open Rights group. He wants you to
remember that URLs are people too.
CNET Credits Kevin Marks for the genesis of podcasting as he was a primary
developer of the program that downloads RSS-enclosure audio files and
transfers them to Apples I-tunes music player so they could be synchronized
onto the I-Pod. Later this became know as podcasting. (This is why
Feedburner has two feed options, one for podcasting and one for direct
feeds).
Here are some of the major topics and controversial questions covered in
this interview:
- How many Open Social applications exist at Google?
- Why is the concept of “data portability” a misnomer?
- How does Social Graph work with the publicly declared connections, XHTML
friends networks, XFN markup and FOAF (friend of a friend)?
- Google did not create a unique crawler for XFN and FOAF. (This has been
heavily debated and Kevin puts this controversy to rest).
- What are Google’s plans for XFN and FOAF as it relates to Search Engine
Optimization? (This has been heavily debated and Kevin puts this
controversy to rest).
- What does it mean (exactly) that Googlebot follows XFN and FOAF? (This
has also been heavily debated and Kevin puts this controversy to rest).
- XFN markup and FOAF were originally designed to display the distributed
networks and social relationships to the general public. How should you
prepare for where this is all going?
- What are the security risks and concerns regarding all of these publicly
revealed social networks.
- What is an “activity stream” and how do you avoid mixing your friends
from Church with your friends at the night club?
- Because Googlebot follows publicly declared connections via FOAF and XFN
it should be easy to determine where the “influencers” are located over
massive global networks. Why has Google rethought their strategy on where
true influencers exist as nodes on networks?
- How will the recent “geek disputes” about this issue effect the
proprietary and Google patented “influence rank” concept? (This is also
called “friend rank” or “social value rank” by the Internet Marketing
pundits).
- It it really possible to use “knowledge of influencers” to predictably
place “interruption advertising” inside major networks?
- Can you expect good conversion using this sort of “influence rank” as a
predictor? (Kevin really exposes the issues that Google has been sorting
through in order to adequately answer this question).
- Why is it unwise to view social networks as a channel for Adsense based
on traditional “search” behaviors?
- What is the best way to use social networks from a branding and
advertising?
- What is a “self targeting” ad network when it comes to social networks?
- One of the biggest challenges Google developers have had is trying to
create a data model that maps the natural discernment processes taking
place in the human brain (Cognitive Neuroscience). What do you need to know
about the weaknesses of machine driven neural and social networks?
- When will Friend Connect be released and why is it taking so long?
- What are the Google Friend Connect developers currently focused on in
the lab?
- I-Google (Google personal desktop) now has Canvas mode. How will this
relate to Friend Connect.
Special Thanks to Kevin Marks, Sara Jew-Lim and the Google Open Social
development team.
Special Thanks to Erika Preuss of TechnologyGoddess.com who landed and
coordinated this interview.
I look forward to seeing all of you at the Theme Zoom Protege Event where
Sue, Jon, Erika and I can expand on exactly what all of Kevin’s information
means to your business over the next two years.
At the Theme Zoom Protege conference we might informally chat about the
following topics between other program events, so take the time to listen
to the interview:
- What does this new information about Open Standard means for your
Krakken Keyword Genetic Code?
- How does this information influence the Silo Feed Machine System as
Erika and I work out with Sue Bell how to handle the technology and final
development aspects of the system. It is ironic that one of the final steps
during our blueprinting of the Silo Feed Machine system was how we should
deal with “podcast enclosures” as separate feeds from your primary data
feeds- ironic in that Kevin invented these (sometimes) annoying-but-useful
things.
- Feeds are the Glue that can hold all of your primary and secondary
networks together if you know what you are doing. How can you use them
(combined with your Krakken Genetic Keyword Code) to improve website
conversion?
- How has this information has been simplified by our Silo Feed Machine
system so that you do not need to be a rocket scientist in order to
implement geeky technologies invented by aliens?
Technology Goddess Radio’s weekly Podcast covering the Top 5 Social Media stories of the week in around 10 minutes, Russell Wright of ThemeZoom and I also rate each story at the end of the show for your Business Relevance. Is it important to your business, or is it just another shiny new thing?
Russell Wright, the co-founder of ThemeZoom, goes “On The Record Online” about the future of SEO and Market Intelligence. ThemeZoom is an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, who is better known as “the keyword guy,” is a search engine optimization auditor and is well-known as an expert in finding profitable keywords and market intelligence. Read more
Can you Dominate your Market Overnight? YES! This is a quick post I’m sending out as a reminder on a topic that we have covered before, which is using a video submission service and the proper relevant keywords and descriptions on your videos. Russell uploaded this last night in the wee hours of morning, gave it one Digg, and before dawn we dominated page one on: Silo Website Architecture. Read more
An exclusive sneak peek! This content placement system in combination with Krakken website blueprints and VOMA will bring it all together for savvy entrepreneurs. Most of you already know that a high ranking site requires relevant, unique, quality content with value, but do you know which one of your sites or networks to post the content on, in order to make you the greatest profits?
Most SEO’s and business owners do not, in fact most do not even consider that the specific values of content effect how and where the content will have the most impact and greatest value. Read more
In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken have been developing with John Keel and Charles Heflin, that tells you exactly what type of content you are dealing with and exactly WHERE to place the content within your networks for the greatest impact, conversions and rankings. Read more
TG Insider guest was Russell Wright of Theme Zoom chatting with me about neuromarketing and neuroeconomics, Theme Zoom, web 2.0, platonic solids, social networking and Buckminster Fuller’s business integrity model and philosophy. Russell connected the dots between all of those subjects and more, it was a fascinating conversation with a man on the cutting edge of technology.
The Technology Goddess Blog was so honored to be a Google Friend Connect Beta tester. Please join the conversation with me!
TED: Webs Secret Stories
Jonathan Harris' software reveals the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we're all feeling and searching for and gives us a glimpse into the Soul of the internet and humanity.
I'm sharing my lifestyle picks, pleasures and general dopamine enhancers in Lifestyle. I'm not your average blond, and no one has ever called me "normal", so be prepared for some hedonic treadmill fun as you browse my brain. When you are ready to jump off the treadmill, Check out NeuroMarketing and find out what's really going on when you drool over those shiny new things!
