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Free SEO Widget - Theme Zoom Shares Gladius Free Keyword Tool

June 4, 2009 by Erika · Leave a Comment 

Theme Zoom has launched a new SEO goodie that you can embed right on your site: The Gladius Free Keyword Tool. The free keyword tool widget is a great little “mini-me” demonstration version of the Krakken Market Analysis tool.

Gladius may look like an innocent little widget, but it will bring back some hefty results: Market Segment, Cost/Click, Clicks/Day, Competing Pages, PPCMV, Est. OMV for your chosen keywords.

The international keyword widget (available in over 20 locales worldwide) is easily embeddable and can be added to your website, blog or social platforms.

If your interest is peaked, you can try out the new tool below right here on Technology Goddess.

Give it a try and grab the code for free!

Filed Under: Keyword Research, Market Intelligence
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The LSI Controversy, That Wasn’t.

April 18, 2009 by Erika · 1 Comment 

There seems to be a bit of debate on LSI lately.  I’m not going to say too much about all the commentary back and forth, because frankly I feel senior Theme Zoom engineer (this guy BUILDS search engines) Kelly Reynolds, said it best when he said,

There is no LSI Controversy.

“Latent Semantic Analysis is an algorithm. An idea. A tool. It has many applications for which it is ideally suited, and some for which it is not. Some of those applications include, but are not limited to (from Wikipedia):

  • Compare the documents in the concept space (data clustering, document classification)
  • Find similar documents across languages, after analyzing a base set of translated documents (cross language retrieval)
  • Find relations between terms (synonymy and polysemy)
  • Given a query of terms, translate it into the concept space, and find matching documents (information retrieval)

Obviously if you are a search engine, the information retrieval would be most interesting. If you have a huge amount of research abstracts that you are trying to categorize for research purposes, you’d be most interested in document classification. Cross language retrieval would be right up your alley if you are tracking the history and evolution of Indo-European languages using their dated written histories. If you are trying to discover all of the ways that a particular concept is thought of and referenced, you’d focus on synonymy and polysemy.”

I had to smile when I came across Ferny Ceballos’ blog and the LSI: Passive Agressive Attack or Misunderstanding post, both because of the great personal writing style he always uses, and the graphic image of the bull (doing his business) he used, which of course, I promptly swiped to use on my own blog, too.  (I know you won’t mind, Ferny).

~ Technology Goddess

Filed Under: Search Marketing
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Google Unveils Six Exciting New Analytics Features

October 22, 2008 by Erika · Leave a Comment 

Google has just released a whole set of yummy new enterprise additions to it’s analytics buffet and they are all worth tasting. They include: Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.

For more insight on the new analytics features you can visit the Google Blog which has a complete rundown of every feature with advanced instructions, and watch the videos I’m including here for you below. As a creative-type geometry geek I am really into the Motion Charts, which give us a multi-dimensional view of our data. That, to me, is like analytics candy!

More Great Google Articles here on Technology Goddess

Erika - Technology Goddess Social Media, Search Marketing and Market Research

Filed Under: Google
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Metrics and Analytics Are The Key During Depression

October 13, 2008 by Erika · Leave a Comment 

How prepared is your young business for weathering an economic downturn? Metrics offer high value for startups to effectively measure their own progress and improve their profits. Market Research and Analysis can better position a young company in their market to weather any storm through implementing their unique Business DNA, their genetic theme cluster code. Read more

Filed Under: Market Intelligence
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Are You Losing Money with Bad Content Placement in Social Media? Video with Russell Wright of ThemeZoom

August 20, 2008 by Erika · 1 Comment 

In this Part 1 “sneak peek” Video on Content Placement Scoring, Russell Wright of ThemeZoom and Krakken Market Intelligence Tools, previews the new Content Placement System. The Content Placement System is a unique proprietary system ThemeZoom and Krakken have been developing with John Keel and Charles Heflin, that tells you exactly what type of content you are dealing with and exactly WHERE to place the content within your networks for the greatest impact, conversions and rankings. Read more

Filed Under: Content Placement Process
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