Google has just released a whole set of yummy new enterprise additions to it’s analytics buffet and they are all worth tasting. They include: Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.
For more insight on the new analytics features you can visit the Google Blog which has a complete rundown of every feature with advanced instructions, and watch the videos I’m including here for you below. As a creative-type geometry geek I am really into the Motion Charts, which give us a multi-dimensional view of our data. That, to me, is like analytics candy!
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The numbers are rolling in on the success of Google’s Chrome browser launched in early beta this week. The browser has managed to seize a decent market share within 72 hours of launch, and it’s impact is being felt in the market catagory. IE browser use after Chrome launch this week fell from 31 percent to 24 percent
Looking at analytics gives ua a better idea of what’s happening, TechCrunch reports that 6% of it’s users arrived in a Chrome browser, which tech sites that are associated with marketing and serch or SEO reported even higher numbers; Search Engine Land reports 10 percent of it users were using Chrome. Technology sites that reported on the browser launch reported even higher figures.
Non tech-oriented sites (retail, womens, sports) are showing less interest with figures coming in at less than 1 percent.
The incognito made on Chrome allows users to browse under cover, however analytics are potentially effected with this feature, because they will be counted as a new (unique) visitor every time they visit the a site, even if the visit is a repeat one. This will ikely impact technology sits more than others, because of the higher use of Chrome right out of the gate. Marketing Vox reports that admins can expect to see larger “unique visitor” numbers, increasing the data gap between ISP data logs and Google Analytics records.
The Technology Goddess Blog was so honored to be a Google Friend Connect Beta tester. Please join the conversation with me!
TED: Webs Secret Stories
Jonathan Harris' software reveals the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we're all feeling and searching for and gives us a glimpse into the Soul of the internet and humanity.
I'm sharing my lifestyle picks, pleasures and general dopamine enhancers in Lifestyle. I'm not your average blond, and no one has ever called me "normal", so be prepared for some hedonic treadmill fun as you browse my brain. When you are ready to jump off the treadmill, Check out NeuroMarketing and find out what's really going on when you drool over those shiny new things!
