How People, Machines and the Internet will soon Co-Create

Internet Evolution 3.0

How People, Machines and the Internet will soon Create Content Instantly

The internet is evolving into a ubiquitous web that connects through semantic intelligence. As we have journeyed in the last decade from Web 1.0, the connection of base information into Web 2.0, the Social web that connects people and information, we are currently right in the middle of witnessing major technological and social evolution through the emergence of Web 3.0, where internet communities, people, computers and enterprise will be able to speak the same languages beyond programming silos and communicate through information, media and intelligent thought, and create NEW ideas from this information instantly. Essentially, the Web is becoming intelligence capable of learning as humans do.

The birth of Web 3.0 is going to shift our current socially driven content, where the online social community grants relevance through social book marking, viral media and content authorship, into a new realm where new content is created through the interactions of the social and mechanical process. Consumers are aware that information is no longer what drives their searching on the internet, knowledge is. What is the difference between information and knowledge? Knowledge incorporates the knowing or knowledge space that has formed through connecting so many intelligent web communities and databases in Web 2.0. Consumers are no longer seeking a one-dimensional information based model, but the knowledge that comes from learning on every level through online content and media. The written word, video, audio, photo and social inputs create an entirely new form of learning and knowledge absorption.

The main challenge in Web 2.0 has been that computers, people and webs are unable to share information through the silo programming. In other words, a computer cannot read the spoken words in a video, translate them into a word document and distribute them through social networks instantly. The technology to do that is already in place, however, and as we see the desire for more knowledge-based content sharing in the next year, we will witness the emergence of Web 3.0 before us.

Content writers, providers and media will need to be aware of the shifts that are happening with the Web 3.0 trend, and prepare their companies for an information web where information becomes new information and knowledge instantly. They will need to develop and acquire the new emerging technologies that reason about meaning, relevancy, theory and know-how apart from documents, data and programming code in ways that both people and machines can access and work with, understand and acquire new knowledge from.

If they are unable to meet the movement into the knowledge-centric pattern of releasing new content, they will be unable to meet consumer requests that are looking for new value creation and novelty in learning.