The Internet is transforming from a mass Wal-Mart or Blockbuster Movies like culture of giants, into a world of infinite niches and niche markets. Those blockbuster videos and all the major brands that we all know so well, live at the top of the curve, having a small number of high sales volume products. Past the Wal-Mart world, you have a fractal, infinite number of niches forming from the every lengthening long tail distribution, (called this because the tail is in comparison much longer than the head). Small businesses can profit in niche markets where the opportunities abound and will continue to grow.

Beyond this Industrial Revolution created world, countless niches form an ever growing long tail distribution...so called because the tail is infinitely long compared to the head. The future lies, for us, the small business person, in the long tail of niche markets. Market opportunities abound, and will be growing, in fact, for those who understand and use what Mr. Anderson describes as the "three driving forces of the long tail."

The Long Tail in Learning: Ecology of Niches

The Catalog of what can be learned online is almost endless. There are thousands and thousands of courses available, as well as the opportunities to join communities of niche enthusiasts that encourage a student’s passion for learning. While most of us are familiar with the Long Tail and how it has impacted the marketplace and economy, the Long Tail has also impacted education and learning in profound ways. Read more