A market-focused, business first determines what its potential customers desire, and then builds the product or service because their customers have a need, or because it provides a value. Once your website has converted a prospective buyer, base management marketing takes over, which is the process of building your relationship, trust, and a continuous enhancement of value for the customer. Giving your customers what they want boils down to understanding their needs, pains and frustrations.

Today, marketing is strongly influenced by many of the social sciences, particularly psychology, sociology, and economics. Neuromarketing is also a growing influence in helping marketers understand "why" people buy.

Online marketing has developed new marketing areas such as search marketing, online market research, SEM and grown beyond the internet to include multi-channel marketing.

Technology Goddess offers Internet Marketing tips, tools, strategies and solutions for online business including both current and future media trends. Right now video, audio, social media and neuroeconomics are changing the platform of online marketing, is your business ready?

The LSI Controversy, That Wasn’t.

There seems to be a bit of debate on LSI lately.  I’m not going to say too much about all the commentary back and forth, because frankly I feel senior Theme Zoom engineer (this guy BUILDS search engines) Kelly Reynolds, said it best when he said,

There is no LSI Controversy.

“Latent Semantic Analysis is an algorithm. An idea. A tool. It has many applications for which it is ideally suited, and some for which it is not. Some of those applications include, but are not limited to (from Wikipedia):

• Compare the documents in the concept space (data clustering, document classification)
• Find similar documents across languages, after analyzing a base set of translated documents (cross language retrieval)
• Find relations between terms (synonymy and polysemy)
• Given a query of terms, translate it into the concept space, and find matching documents (information retrieval)

Obviously if you are a search engine, the information retrieval would be most interesting. If you have a huge amount of research abstracts that you are trying to categorize for research purposes, you’d be most interested in document classification. Cross language retrieval would be right up your alley if you are tracking the history and evolution of Indo-European languages using their dated written histories. If you are trying to discover all of the ways that a particular concept is thought of and referenced, you’d focus on synonymy and polysemy.”

I had to smile when I came across Ferny Ceballos’ blog and the LSI: Passive Agressive Attack or Misunderstanding post, both because of the great personal writing style he always uses, and the graphic image of the bull (doing his business) he used, which of course, I promptly swiped to use on my own blog, too.  (I know you won’t mind, Ferny).

~ Technology Goddess

Esquire Magazine’s Electronic Ink Digital Cover

To commemorate Esquire’s 75th Anniversary, they have published a cover that will go down in history, an electronic ink (or e-ink) cover that features digital moving words and flashing images. Beaming the words “The 21st Century Begins NOW” the magazine cover bridges the gap between digital media and print media, and the buzz is all about the technology underneath the cover.

Think it was a pricey move?  The e-ink cover reportedly only cost Esquire an additional $2.00 per magazine to produce. The pr-marketing effect? Priceless.

Let’s take a look at the tech behind the digital media animation: a programming header, 5-pin ISP, a Microchip PIC 12f629 which is flash programmable, 8 pin, 6 lithium coin cell CR2016s, 3 volts each, and 2 e-ink screens. The Cover is available in most large cities today but has not reached many smaller towns yet.

Here is a sneak peek at hacking the cover, to see what is going on… is it REALLY electronic ink? No, it’s actually an extremely thin and flexible screen:

Open the front cover and you’ll find an animated digital ad on the inside as well:

Esquire has released a short video of the animation, along with a nice bit of tutorial for Hackers interested in reprogramming the digital screen for their own amusements, and how to recycle the cover at Esquire:

Visit Mashable for another great article, photos and more information on Esquire’s digital ink cover.

TG Insider: Interview with Russell Wright

TG Insider guest was Russell Wright of Theme Zoom chatting with me about neuromarketing and neuroeconomics, Theme Zoom, web 2.0, platonic solids, social networking and Buckminster Fuller’s business integrity model and philosophy. Russell connected the dots between all of those subjects and more, it was a fascinating conversation with a man on the cutting edge of technology.

~ Your Tech-Goddess, Erika

Brilliantly Post-Technological

Erika here, your personal Tech-Goddess, and as Stargate fans would say, “Brilliantly Post-Technological”.

I feel that this is a subtle shift in thinking that is also happening with men and the male brain globally. It’s a search for connection and meaning.Web thinking, in tech, means that if you show me the prototype for a new kind gadget, first my brain flips through the emotional connects of whether I actually like it and would use it, and then begins connecting to how it would be useful to me, to you, to others, to humanity, and what kind of emotional and psychological impact does it have as a whole

Then from the emotions I flip over to the logical, just HOW useful is it? I start thinking of applications, and where it will or will not be relevant, then imagination kicks in and the timelines all happen at once. Can I see myself, other women, other men using this? How does it look, feel, taste, smell as I live their experiences? How much easier is it making my life in the scenarios? Is it viral? Or, is it just a really bad idea?

Digging deeper I want to know if this new gadget will benefit your business, your life, your family and HOW. Is this something we are evolving towards, away from or through? Where does it all converge back into one truth, and what is the core essence from the singular person to a world and universal level.

All of this happens for me in a few seconds of paralyzing brain freeze, something I thought at one time was lethal and radical daydreaming but now see as (Stargate inspired) post-technological web thinking.

In short, my intention is to look at tech and offer insight and instruction from a larger view. Let’s look PAST whatever current tech, gadget, trend or viral video we are talking about to the future we are evolving towards where technology is organic and our awake minds not only interfacing with the tech, but ARE the tech. (Post-Technological)

Can you imagine a world where call phones are no longer needed because our brains have learned to dial the “frequency” (like the current phone numbers) of the person we wish to call, and then we use telepathy to have a conversation? When I see something like the new nano-tech phone concept I’m reviewing here soon, I’m seeing communication and tech moving post-tech, BACK to the FUTURE, to organic

Ancient or Future?
You decide.

Your Tech-Goddess, Erika