Google Cowboy’s Up: Shows Search Volume Data
July 18, 2008 by Erika
With Google’s release of it’s search volume data for advertisers a week ago, bloggers are running the numbers and testing the accuracy of the “approximate” (noted by google) numbers. So far the votes seem to be coming in with a big thumbs up, even though researchers are figuring out some of the numbers are not accurate, (um… doesn’t it say “approximate” right there on the screen????) you have to give Google credit for transparancy, even if it is really semi-transparent - especially considering Yahoo’s previous big fat inflated numbers embarrassment.
Why did they do it then, with so much at stake?
Google says they opened up the numbers because of advertiser feedback asking them to.
Awwwwwwwwww.
Google cares.
Doesn’t it make you want to hug your AdWords box?
Personally, I give them a thumbs up for listening and asking the relevant questions to begin with.
What’s the relevant question they asked?
Asking their advertisers what they really wanted.
And then having enough guts to cowboy up.
~Erika
(Note: The “cowboy up” is not a smarty Yahoo reference.) *wink
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(Here is the post announcing the release from Google. I’m sure if you are reading this blog you have already seen this release, but for the one or two readers out there who missed it, viola’ !
(Following is directly quoted from Google’s adwords blog……
Google Keyword Tool Updated With Search Volume Data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we’ve now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.
- Account structure: You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you’ve found through the Keyword Tool.
- Budget planning: See how much traffic is available to your keywords so you can better plan your budget.
- Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget.
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