Will Chrome’s ‘Incognito’ Inflate Unique Visitor Statistics?

The numbers are rolling in on the success of Google’s Chrome browser launched in early beta this week. The browser has managed to seize a decent market share within 72 hours of launch, and it’s impact is being felt in the market catagory. IE browser use after Chrome launch this week fell from 31 percent to 24 percent

Looking at analytics gives ua a better idea of what’s happening, TechCrunch reports that 6% of it’s users arrived in a Chrome browser, which tech sites that are associated with marketing and serch or SEO reported even higher numbers; Search Engine Land reports 10 percent of it users were using Chrome. Technology sites that reported on the browser launch reported even higher figures.

Non tech-oriented sites (retail, womens, sports) are showing less interest with figures coming in at less than 1 percent.

The incognito made on Chrome allows users to browse under cover, however analytics are potentially effected with this feature, because they will be counted as a new (unique) visitor every time they visit the a site, even if the visit is a repeat one. This will ikely impact technology sits more than others, because of the higher use of Chrome right out of the gate. Marketing Vox reports that admins can expect to see larger “unique visitor” numbers, increasing the data gap between ISP data logs and Google Analytics records.

For More information, Visit Marketing Vox.

Erika, Technology Goddess